Problem Description:

Currently, Snov only provides aggregate data regarding link clicks in email campaigns. There is no way to identify which specific lead has clicked on a specific link (e.g., a meeting booking link). This creates a significant blind spot in our sales and lead qualification workflow, as we cannot distinguish between an interested lead and a generic click. We need to know who is engaging to ensure effective follow-up.

Proposed Solution:

I propose adding support for dynamic variable placeholders within the link URLs in email campaigns. If Snovio allowed users to append custom variables—such as {lead_id}, {email}, or custom CRM identifiers—to the URLs (e.g., example.com/booking?email={email}), the tracking could be resolved on the user's side (via their own website analytics or CRM).

Why this is valuable:

Low Technical Barrier: This solution requires minimal effort from the Snovio engineering team compared to building a custom in-app reporting dashboard for individual link clicks, as the data processing is handled on the user’s end.

High Impact for B2B: This is a standard requirement for effective B2B marketing and sales automation. Enabling this would significantly increase the utility of Snovio, moving it from a "sending tool" to an integrated part of a high-performance sales stack.

Universally Beneficial: This feature would provide immense value to any Snovio user who needs to connect their email outreach with website behavior and lead scoring, not just our specific use case.

I hope this feature can be prioritized in the upcoming roadmap, as it would solve a critical workflow bottleneck for us and many other professional users.

Pro-tip: When you submit this via their "Request a feature" portal, if there is a character limit or a "Details" section, you can use the structure above. It clearly articulates the "what" and the "why" without sounding overly demanding.